Head of Global PR

Bursting with creative ideas and with years of business knowledge at hand (and heart), Cille is breathing new life into JUKSEREI’s communication strategies. It comes as no surprise that this bubbly and colorful soul turns out to be a woman full of facets: mom and wife, an adventurer, a dreamer, a coach, an advisor, an economist and teacher. Cille has not only worked with brands like Diesel, Tidal and Vega but also guest-teaches at well-known universities in Denmark. If that was not enough, she is running her own agency called Cille Veje Studio where she offers business coaching for artists and creative companies. When she’s not busy kicking off new ideas, she loves to relax with a decent cup of coffee and an artsy magazine (like Monocle or MilK) in her hands or to roam the city with her beloved husband and daughter. As luck would have it, Cille made the decision to conquer Berlin after living in Copenhagen for a while and moved to the buzzing capital–gladly giving us the chance to get her on board of our lovely team where she now wholeheartedly shares her passion and ambition.

What led you to Berlin?

I have a passion for life and I would be lying if I didn’t say I’m also very ambitious in everything I do. I want to use my skills to help make the world a place where we work smarter, rather than harder! After 10 years in Copenhagen with so many beautiful experiences with my family and in my work life, I wanted to grow my creativity and go global with my work. The pandemic gave me a new view of the global world and I promised myself, I would go out on an adventure, when the world was ready. Luckily my husband is a creative head, and he and my daughter were ready for an adventure. I feel very blessed to be living in one of the most vivacious and creative cities in the world and to experience my creativity unfolding at new levels.

What would be your super power?

I don’t believe in being a super human, but I truly believe in just being who I am, with everything I have, and contributing to this world with all I’ve got. I believe in being an assertive person, which to me includes being vulnerable, brave, strong, clear about my needs and purpose and being caring and loving towards everyone I meet. My biggest purpose in life is to inspire people and companies to thrive in what they do. I’ve made a lot of mistakes in my life and to be honest, they are my superpower! They have all been touch points in my life that have taken me to where I am today. If I don’t have room for failure or making mistakes, I haven’t got room for growing or creating at the level I want to. So this super power of being imperfect is really important to me.

What’s your guilty pleasure?

I’m too old to call it guilty pleasures :) I’m totally honest about the fact that I love watching The Bachelor, having a juicy Big Mac and eating Sour Cream & Onion chips one day, while I read Pitchfork, go to museums and drink quality coffee the next. There’s room for it all.

An important message?

Remember that it’s easy to get caught up in worrying about life, but often none of the worries come true. You could have spent that time on something else. I strongly believe in enjoying life and I prioritize having enjoyment in my life every day. Small things like a daily cup of good coffee, being creative, hugging my family, looking at beautiful stuff, doing strategies and being surrounded by great people.

What do you believe in?

I’ve worked in the field of communication and business coaching for years and I believe in assertive & constructive communication. I believe in understanding all people I meet, no matter how different we are and I believe in honesty and showing the world who you are. Not hiding away behind a facade, but truly just being who you are. I’m 35 now, and life has shown me that not all people will like you and it’s okay. There’s still room for everyone and even though we don't agree upon everything, we can still treat each other with respect and understanding.

Good concert experience?

I’ve been a music booker at VEGA in Copenhagen for 6 years, so I have had so many great music experiences. Finding a new talent and helping them develop a purposeful creative journey is some of the most amazing experiences I’ve had in life. My husband is a musician and I remember a year when he was playing at North Side festival with his band The Eclectic Moniker and stage diving at 10.000 people. That was amazing!

A local recommendation?

All Danish people always ask me about tips, so one day I’ll do a Berlin guide. But I love Weinbergswegpark, I love food at Otto and I love Gropius Bau.

Something special on your wish list?

A MAMA Necklace from JUKSEREI. I’m very honest about how much I love going to work and how important a good work life is to me, but like Michelle Obama says: “My most important title is still “mum-in chief”. My daughter is the heart of my world and this necklace reminds me of the fact that it’s possible to have room for both my family and work life.