Wholesale Coordinator

When your nickname is 'Rodeo' you're just meant to be a fierce lady! Meet the Danish lady Sabrina, who joined the JUKSEREI team to be in charge of our online shop and nowadays lovingly takes care of our retailers. When she's not carefully replying to your inquiries, you might find Sabrina in the roller derby hall kicking ass in her Berlin Roller Derby team as Ms. Rodeo. But her coolness factor doesn't stop there. She has founded her own embroidery label in Berlin called Stitch and Poke, where 'Poodle Pool' and 'Mermaids who drink red wine' or 'beautiful women butts' are adorning t-shirts and sweaters. And if that's not enough, Rodeo is also known for her DJ skills playing vinyls only with funk, soul and disco from the 70s, 80s and 90s. For bookings, just contact her, if you dare!

What led you to Berlin?

I had spent a year in Paris after finishing my studies in Copenhagen, but I wasn't very keen on staying any longer and I also wasn't so hooked on returning to Denmark. My partner had moved to Berlin the year before and since I already liked and knew the city a bit, I just decided to try it out. So, a bit of a coincidence at the time, but now almost 10 years later it has turned out to be a happy coincidence :)

What do you love about working for JUKSEREI?

I've been working at JUKSEREI for a bit more than 4 years now and the best thing here is definitely the team spirit. We are a small team, so often you have to step in and help each other with something you aren't used to. That creates a strong team and a friendly/positive vibe in the office.

Coffee or tea?

Both! With our awesome coffee machine at the JUKSEREI office, I drink coffee every day. Once it starts getting colder outside, I drink a lot more tea, especially GHL (ginger, honey, lemon). This summer I've been having a serious crush on ice-latte, hehehe.

What are you listening to?

90's: Everything boyband, Aqua and Spice Girls, obviously.
Guilty Pleasure: Paroles, Paroles – Dalida & Alain Delon
Summertime: Spring Affair – Donna Summer
While riding your bike: Wuthering Heights – Kate Bush
Red Wine: Django Reinhardt
10 years ago: Same as now, oldies :)
For Dancing: Prince

How do you spend your Sundays relaxing in Berlin?

Depending on what happened the night before, Sundays are often spent going for a walk in the neighborhood, maybe to a flea market or meeting friends for a coffee. There will be several hours spent working on the current embroidery project and chilling on the couch with a good movie in the evening is also very likely to happen. With lots of candy of course.

Your favorite JUKSEREI jewelry and why?

I have really fallen for the BONBON Hoops Big and I wear them almost every day. I love how they are classic with a twist of humour, that is at least how I see the chubby balls. To me, they have the perfect size and chunkiness and go with every outfit.