Meet Sofía – our lovely Marketing genius. Find her in her natural habitat: riding her bike through the city, feeling the breeze through her hair. If you listen closely you can hear her humming along to all the tunes that are playing in the office. She enjoys a good glass of red wine, taking care of her plant babies, discovering new places or obsessing over Tiktoks. With roots in buzzing Argentina, Sofía packed her bags and moved to Berlin 2 years ago – and we are so glad she did!
What’s your morning routine?
I love waking up early in the morning, when everything is quiet and still. I like taking some time to fully wake up and enjoy a cup of coffee or tee and read some news, rather than rushing out the door. I’m a big fun of starting the day at peace.
A daily thought?
Don't rush. Take your time.
What is your role at Jukserei?
I joined JUKSEREI to lead all marketing efforts. From strategy to execution, my main focus is for people to discover (and love) our timeless treasures as much as we do. Together with Anne and Marisa, I plan what the focus of the communication is going to be each month, like new collection launches. Putting out Chanette’s and Anne’s wonderful designs and vision, alongside Marisa’s amazing style into the world.
What’s for you your ultimate summer feeling?
The feeling of the breeze while I ride my bike and the warmth of the sun in my face.
How have your shopping habits evolved over the last 10 years?
I have always been a fan of clothing, which resulted in me working in the fashion industry for 4 years. I used to shop every month for things I barely needed, or ended up using only a handful of times. When I moved to Berlin two years ago, I gave away half of my closet and only took what fitted in two bags. I think with time (and age?) I got more conscious of the effects it has in our planet and society and what one really needs (and what not). This is why I now choose to buy less and smarter, quality over quantity, which is not always easy with the constant exposure one has in social media.
When are you ultimate relaxed?
When I’m at home. Silence can be so powerful and so relaxing at the same time. I love just spending time by myself, drinking a glass a wine and reading a book, or chilling and chatting with friends.
What do you believe in?
I believe in kindness as a way of life. In giving without expecting anything in return. In being grateful for what I have and working hard toward what I want to achieve. In not taking things for granted.
Your favorite Jukserei jewelry and why?
Hard to say, every piece just feels so unique. I definitely love the ICON Hoops Big they add sophistication to any look. You can wear them with a simple white t-shirt and jeans and feel amazing. My last obsession, though, is the BONBON Ring Big. I just love how it matches other rings and how modern it makes your entire outfit look.