Isak's workshop sits amidst beautiful serene nature and wild seashores distinctive of Denmark's northern most region, Jutland and the place where the Pedersen family grew up. The urge to create must run through the Pedersen's veins. Since the three Pedersen siblings were little, sweaters were knitted, rain jackets were sewn, dolls were crocheted and shells were picked up from the beach to be used as adornments all over the house. So it doesn't come as a surprise they all love creating things with their hands. Christine is an architect, Isak set up his own glass workshop, while Chanette created her own jewelry. So when JUKSEREI started, Isak took over the creation of the Good Luck bracelets and since then every bracelet has passed through his expert hands.