Founder and Designer
Chanette has built up the JUKSEREI label to what it is now. From founding the label as a hobby next to her full-time job in 2012, to hiring Anne as her first employee and establishing the studio in Berlin. It was her wish since childhood to create a jewelry label with simple, affordable and nickel free pieces and to grow organically with the right clients and partners. Chanette has made the transformation from founder to wife, to mother in the past years and relocated with her adorable family to the North of Denmark in 2020, where she loves
to enjoy nature and preferably spends her time off outdoors with her loved ones–gardening, picking
flowers, growing veggies or cooking a delicious meal over an open fire in their garden. She's the queen of hygge and if there were 48 hours in a day, we bet she would start a papeterie business. Oh, and did we mention she has a weak spot for everything christmas?
Read an interview with Chanette on the Danish Magazine ChriChri here.
What led you to Berlin?
I was living in Denmark working in the clothing industry when I decided to try to venture down a different path. I chose to look for inspiration outside of Denmark. Berlin had always been my favourite European city to seek inspiration in, so to Berlin I went. I only planned on staying for a year but as many people know Berlin has a way of making you stick around.
What is your relationship with creativity and what does it mean to you?
I come from a very creative family so creativity has always been a part of my life for as long as I can remember. In my job, creativity goes hand in hand with being innovative and imaginative. Creativity gives me a drive and an instant spark of excitement when I am working on a project. It makes me feel in my element and really gives me a joy that I hope to pass on to my kids.
When are you ultimately relaxed?
When I can spend Christmas at home in Denmark with my family. It's so nice to relive my childhood during that period, keep the cosy traditions alive and show them to my new little family. I love to make Danish christmas cookies and cakes like æbleskiver and watch Disney's Christmas Show. My husband and I also love to get away to a small cottage in the middle of nowhere with a fireplace and watch the snow fall outside while curling up on the couch with a blanket and board games. Exactly like we did on our honeymoon.
Coffee or tea?
Hocus pocus, I need coffee to focus.
Any good local tips for experiencing Berlin?
Being in Berlin for so long I could go on forever on this question! If you’re looking for inspiration or creativity for a project or even a collection I recommend going to Modulor or Bauhaus. You would be surprised at the inspiration you will find! If you wanna eat something extra delicious, I really love the restaurant LOKAL in Berlin-Mitte. You can get the best bread in the city at Albatross bakery. If you’re lucky and they have their marzipan and chocolate croissants you have to try them! You won’t regret it, or a Queen A, or … With a pastry in your hand you can stroll down Graefestraße to the outdoor Turkish Market on Maybachufer which is open from 11-18:30 on Tuesdays and Thursdays. I can also really recommend Gobento in Prenzlauer Berg, where I used to live. It's a tiny Japanese place where they serve Japanese Bento boxes: a home-packed meal typical in Japanese cuisine. Unlike the conventional restaurants, at Gobento you can bring your own drinks, there is only one dish on the menu and it's reasonably priced. It's creative, delicious and original. I'd recommend making a reservation because it is a small place that fills up fast!
Your favorite JUKSEREI jewelry and why?
That's a tough question, since I only make pieces I love to wear! Right now my go to pieces are our LUPE Hair Clip, ICON Hoops Mini and CAPRI Bracelet. Being a mom of two kids, I don't always have much time to get ready. Icon Hoops Mini are something I can just put on and feel like I am a little dressed up even though I am not wearing fancy clothes or makeup.