Lady in red

Åse is our Managing Director Anne's mom. She has been following JUKSEREI since Anne joined the team and since then, has been one of our dearest fans. Åse is a daycare mom and takes care of 4 little munchkins in Jutland down south in Denmark. She loves visiting Anne in Berlin. Mostly because then, they enjoy great talks together over good food & good vibes.

Berlin, 2017

What is a memorable moment in your life?

I always treasure when we are able to gather the family, most often in Denmark but also on our vacations to Italy. Additionally I don't want to miss out on a good dinner party with friends. When dancing and enjoying music, you don't feel a day over 20.

Which tendency within fashion have you faithfully held on for years?

Simplicity. I bought a black skirt thirty years ago – and use it still to this day.